1. PEOPLE FIRST
Nothing is as important as the way we treat others. Our employees are the single most important part of our business. Their happiness, health, and wellbeing will always be at the forefront of what we do, how we do it, and why we do it. 

2. FLAVOUR 'SECOND'
Our competitive advantage is simple, be really damn tasty. We will constantly strive to have the tastiest food in our category.

3. CONSISTENCY IS KEY
It's not enough to be the tastiest once, you have to be the tastiest every single time. The standards that make our food the best will be followed regimentally.

4. THERE IS ART IN EVERYTHING WE DO
Art is about intention. Why just create, when you can creat with intention? From our branding, to our food, to our smiles, life is better when you live artfully.

5. COMMUNITY, NOT CUSTOMERS
We view our patrons as a part of the family. A community of people wanting what's best for everyone else.

6. DO GOOD, BE QUIET
Do what it takes to leave this world a better place than you found it, but don't do it for acknowledgment.

7. LIFE'S SHORT, HAVE FUN
We will never take ourselves too seriously. We will always remember that there are more important things than business.

8. GROW WHEN YOURE READY
We will let growth come to us. We will always look to promote from within. We will always aim to grow a little every day. 

9. COLLECTIVELY WE WIN
Everyone's opinion matters. The more we converse, the better we will be. We will surround ourselves with people who complete us

10. ANYONE & EVERYONE CAN MAKE

A DIFFERENCE
From our prep cooks to our cashiers, to our managers and owners, everyone has equal ability to become a part of the success of what we do, and embody all of our core values.